> ## Documentation Index
> Fetch the complete documentation index at: https://docs.zapier.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Private vs public integrations

> When building an integration on the Zapier Platform, you must specify the intended audience.

xfThe intended audience determines whether the integration will be private or public:

* Public integration: For access to all Zapier customers and published in the [Zapier App Directory](https://zapier.com/apps).
* Private integration: For personal, internal (e.g. with your team) or controlled-access use.
* Building a private or public integration on the Zapier Platform is free.
* There are no fees for sharing or publishing an integration.
* Users of your integration are responsible for their own Zapier plans and billing.
* Partners do not incur fees as a result of the usage of their integration.

Both private and public integrations can connect to Zapier's app directory of over [7,000+ integrations](https://zapier.com/apps). Depending on your intended audience, there will be different features available and limitations to what the integration can do.

> **Note**: The intended audience is different from your integration's status. All integrations, regardless of intent, start with a private status. Learn more in [Zapier integration publishing requirements](/integrations/publish/integration-publishing-requirements).

## Public integrations

Public integrations are suitable for the following use cases:

* Connect your app product to Zapier for public use.
* Gain exposure from Zapier's 3 million+ users.

By creating a public integration, you'll have access to these features:

* Join the [Zapier Partner Program](https://zapier.com/platform/partner-program).
* Publish your integration in [Zapier's app directory](https://zapier.com/apps).
* [Create Zap templates](/integrations/publish/zap-templates).
* [Embed Zapier in your product](https://platform.zapier.com/embed/overview).
* [Embed Zap Templates in your product](https://platform.zapier.com/embed/zap-templates).
* Use [Zapier Issue Manager](/integrations/manage/user-feedback#4-consider-zapier-issue-manager-zim) to manage bugs and feature requests.
* Users of your integration can [share a template of their Zaps](https://help.zapier.com/hc/en-us/articles/8496292155405-Share-a-copy-of-your-Zap).
* Users of your integration can use [**Zapier MCP**](https://help.zapier.com/hc/en-us/articles/36265392843917-Use-Zapier-MCP-with-your-client).

### Limitations

If you're building a public integration, there are specific limitations to be aware of:

* To create a public integration, you need to meet the [Integration Ownership criteria](/integrations/publish/integration-publishing-requirements#21-integration-ownership).
* You can have up to [100 admins and collaborators](/integrations/manage/add-team).
* You can't restrict who uses your public integration.

## Private integrations

Private integrations are suitable for the following use cases:

* Connect your internal tool or system to Zapier.
* Connect your app product to Zapier to exclusively allow your team to build workflows.
* Create an integration for a staging or testing environment.

<Info>
  **Note**: We strongly recommend against the use of an independent private
  integration for staging purposes in the case of an existing public
  integration. Instead, use a private [version](/integrations/manage/versions)
  for this purpose.
</Info>

By creating a private integration:

* You control who has access to your integration.
* Your private integration won't appear within [Zapier's app directory](https://zapier.com/apps).

### Limitations

If you're building a private integration, there are specific limitations to be aware of:

* Rate limits depend on the Zapier plan of the integration owner. When using your private app in their Zaps, users' Zap runs will be [held](https://help.zapier.com/hc/en-us/articles/8496291148685-View-and-manage-your-Zap-history) if the cumulative calls across all users of your private integration exceed the following limits on the integration owner's plan:
  * Free and Professional plans: 100 calls every 60 seconds.
  * Team and Enterprise plans: 5000 calls every 60 seconds.
  * To increase a private integration rate limit for your users, [upgrade your Zapier plan](https://help.zapier.com/hc/en-us/articles/8496277302157-Change-or-cancel-your-Zapier-plan).
  * To request an increase in the rate limit for your private integration beyond 5000 calls, contact our [Sales team](https://zapier.com/l/contact-sales).
* You can have up to [100 admins and collaborators](/integrations/manage/add-team).
* You can invite up to [100 users by email](/integrations/manage/sharing#2-invite-users-by-email). There's no limit when [sharing access using a public link](/integrations/manage/sharing#1-invite-users-with-a-public-link), but note this access cannot be revoked once a user accepts the invitation link.
* [Embedding](https://platform.zapier.com/embed/overview) Zapier and [Zap templates](/integrations/publish/zap-templates) are not supported.
* [Sharing a template of Zaps](https://help.zapier.com/hc/en-us/articles/8496292155405-Share-a-copy-of-your-Zap) is not supported.
* Your app won't appear as an option on [**Zapier MCP**](https://help.zapier.com/hc/en-us/articles/36265392843917-Use-Zapier-MCP-with-your-client).

***

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