Powered by Zapier: embed automation workflows via API and SDK

Offer deep integrations, workflows, and AI automation in your product using Zapier’s APIs, SDKs, and infrastructure—no custom engine required.

Choose the approach that fits your product best

Add automation →

Embed pre-built workflows directly into your product with minimal code.

Build workflows →

Create custom workflow experiences using the Workflow API and action runs.

Power your builder →

Enable your users to build their own automations with Zapier’s Actions and Managed Authentication.

Use AI →

Leverage AI Copilot and Zap Guesser for intelligent, guided workflow building.

White label →

Zapier power, your brand, everywhere on the web.

Why embed Zapier?

Embedding Zapier into your product can lead to:

Increased user retention: Users are more likely to continue using products that integrate seamlessly with their existing tools.
Higher conversion rates: Offering automation can convert free users to paid plans by adding value to your product.
Reduced development time: Leverage Zapier’s infrastructure to avoid building and maintaining complex integrations in-house.

Example: Jotform observed that users engaging with their Zapier-powered automation were 25x more likely to upgrade and had a 50% higher retention rate.

Check out our collection of partner case studies for more testimonials on how embedding Zapier has boosted growth for our partners.

With Powered by Zapier, you can offer seamless automation experiences to your users without requiring them to have a paid Zapier subscription or incur additional costs. By sponsoring the automation infrastructure, you simplify the user journey and enhance engagement within your product. This approach is particularly beneficial when:

Launching AI agents: Enable your AI solutions to interact with 9,000+ apps, expanding their capabilities without additional development overhead.
Building integration marketplaces: Quickly deploy a robust integration ecosystem within your platform, offering users a wide range of automation options.
Enhancing user onboarding: Provide immediate value to new users by integrating automation features directly into your product experience.

By covering the costs associated with automation tasks, you remove barriers to entry, allowing users to engage with automation features effortlessly. This strategy not only improves user satisfaction but also drives higher adoption rates and long-term retention.

Learn more about sponsoring automation for your users.

Frictionless onboarding with quick account creation

Quick account creation lets your users start using automation right away—without needing to visit Zapier.com or complete a multi-step registration process. It’s compatible with all Powered by Zapier solutions and typically used after a user initiates a Zap setup inside your app.

Automatically generate a Zapier account in the background.
Skip onboarding surveys and context switches.
Enable true one-click automation experiences.

This feature is especially powerful when combined with Guess a Zap or prebuilt workflows.

Embeds in action

Check out our Embed Gallery for examples of how other partners embed Zapier.

Want to be featured? Submit your implementation.

Get started

Publish your integration: Your app must be listed in the Zapier App Directory.
Choose your embed solution: Decide whether you want to embed pre-built workflows, build a workflow creation experience, supercharge an existing builder or provide AI-powered building.
Deploy and drive adoption: Launch your automation experience and guide users to discover and use it directly within your product—with contextual CTAs, onboarding flows, or help docs to ensure engagement.