Powered by Zapier lets you create a fully native automation experience inside your product—while Zapier handles the workflows, triggers, and app integrations behind the scenes. Whether you want full control over the UI and workflow experience or prefer to embed a prebuilt automation interface, Zapier gives you flexible tools to meet your product goals and user needs—fast. From surfacing popular integrations to enabling full end-to-end workflow creation, our solutions help you drive engagement, retention, and product-led growth—without the cost of building automation from scratch.

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Why Embed Zapier?

Embedding Zapier into your product can lead to:
  • Increased User Retention: Users are more likely to continue using products that integrate seamlessly with their existing tools.
  • Higher Conversion Rates: Offering automation can convert free users to paid plans by adding value to your product.
  • Reduced Development Time: Leverage Zapier’s infrastructure to avoid building and maintaining complex integrations in-house.
📈 Example: Jotform observed that users engaging with their Zapier-powered automation were 25x more likely to upgrade and had a 50% higher retention rate.
Check out our collection of partner case studies for more testimonials on how embedding Zapier has boosted growth for our partners.
With Powered by Zapier, you can offer seamless automation experiences to your users without requiring them to manage separate Zapier accounts or incur additional costs. By sponsoring the automation infrastructure, you simplify the user journey and enhance engagement within your product. This approach is particularly beneficial when:
  • Launching AI Agents: Enable your AI solutions to interact with over 8,000 apps, expanding their capabilities without additional development overhead.
  • Building Integration Marketplaces: Quickly deploy a robust integration ecosystem within your platform, offering users a wide range of automation options.
  • Enhancing User Onboarding: Provide immediate value to new users by integrating automation features directly into your product experience.
By covering the costs associated with automation tasks, you remove barriers to entry, allowing users to engage with automation features effortlessly. This strategy not only improves user satisfaction but also drives higher adoption rates and long-term retention.
Learn more about sponsoring automation for your users.

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Embedded Solutions

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1. Workflow API

Build your own in-product automation experience using Zapier’s infrastructure.
  • Create a Native Workflow Builder: Use our API to power your own visual builder or automation UX, fully integrated into your product.
  • Tap Into 6,000+ Apps: Let your users connect and automate with the full Zapier ecosystem—without ever leaving your interface.
  • Own the Experience: Control the design, behavior, and logic of automation to fit your users and your product.
  • Prebuilt Automation Templates: Simplify setup by defining trigger and action fields for your users. Ideal when you know common use cases or have opinionated workflows. Learn more

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2. Workflow Element

A prebuilt UI component that enables you to:
  • Quickly Deploy Integrations: Add a complete, ready-to-use automation interface with just a few lines of code.
  • Enhance User Experience: Let users discover, set up, and manage integrations without leaving your product.
  • Reduce Time to Market: Get automation in front of users faster, with minimal dev effort.

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Supercharge Your Embed

These optional features can be layered onto either embed solution to boost adoption, reduce friction, and deliver a smarter user experience.

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Jumpstart Automation with AI-Powered Suggestions

Guess a Zap uses AI to help your users get started with automation—fast. Available through both the Workflow API and the Workflow Element, this feature lets users describe what they want to automate in plain language. Behind the scenes, Zapier’s AI interprets their intent and recommends the most relevant Zaps instantly. ✨ Whether it’s typed into your custom workflow builder or through the prebuilt UI, Guess a Zap removes the guesswork and helps users discover automation value in seconds.
Example: A user types “When someone fills out my form, add them to Salesforce and send me a Slack message.” Guess a Zap returns a ready-to-use automation matching that intent.
Learn more about how to implement Guess a Zap.

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Frictionless Onboarding with Quick Account Creation

Quick Account Creation lets your users start using automation right away—without needing to visit Zapier.com or complete a multi-step registration process. It’s compatible with all Powered by Zapier solutions and typically used after a user initiates a Zap setup inside your app.
  • Automatically generate a Zapier account in the background.
  • Skip onboarding surveys and context switches.
  • Enable true one-click automation experiences.
This feature is especially powerful when combined with Guess a Zap or prebuilt workflows.

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See It in Action

👉 Check out our Embed Gallery to see how other partners are embedding Zapier.
Want to be featured? Submit your implementation.

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Get Started

  1. Publish Your Integration: Your app must be listed in the Zapier App Directory.
  2. Choose Your Embed Solution: Decide whether the Workflow API or Workflow Element best fits your product and users.
  3. Deploy and Drive Adoption: Launch your automation experience and guide users to discover and use it directly within your product—with contextual CTAs, onboarding flows, or help docs to ensure engagement.