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Sponsor User Automation

You can offer automation to your users without requiring them to sign up for a Zapier plan or manage their own accounts. With Zapier’s automation sponsorship, you cover the cost of automation on behalf of your users—making it faster and easier for them to experience the value of Zapier-powered automation—right inside your product.

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Why Sponsor Automation?

Sponsoring automation helps reduce friction for users and can significantly increase adoption and retention. It’s ideal for:
  • Reducing Signup Barriers: Users can start building workflows immediately—no credit card, no new SaaS to manage.
  • Controlling the Experience: You own the automation UI and onboarding, while Zapier handles the backend.
  • Driving Growth: Partners who sponsor usage see increased workflow engagement, feature adoption, and upgrades.

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When to Use It

Sponsorship is a great fit when:
  • You’re embedding Zapier as a core feature of your product.
  • You want to allow users to run automations without requiring them to pay for their own Zapier plan—while you cover task usage on their behalf.
  • You’re building AI agents, integration marketplaces, or onboarding workflows powered by automation.

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How It Works

Automation sponsorship is a feature that must be enabled by Zapier. To get started, contact the partner team. Once enabled, you can choose between two user enrollment options:
  • Open Enrollment: Any user who creates a Zap through your embed will have their Zap task usage sponsored automatically.
  • API-Based Enrollment: You selectively enroll users using the User Enrollment API, giving you precise control over who receives sponsored access.
You have full control over how sponsorship is applied within a workflow:
  • Cover a specific trigger, one or more actions, or both.
  • If you sponsor the trigger of a Zap, all subsequent actions in that workflow are automatically covered.
  • If you sponsor only an action, that action will be covered whenever it’s used—regardless of the trigger.
You’ll only be billed for automation usage triggered via your embed, and you can monitor task volume and adjust limits as needed.

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Start Sponsoring

Talk to your account manager or contact our partner team to learn more about enabling automation sponsorship for your product.