Sponsor User Automation
While a Zapier account is still required for individual users, you can offer automation to your users without requiring them to pay for a Zapier plan themselves. With Zapier’s automation sponsorship, you cover the cost of automation on behalf of your users—making it faster and easier for them to experience the value of Zapier-powered automation—right inside your product.Why Sponsor Automation?
Sponsoring automation helps reduce friction for users and can significantly increase adoption and retention. It’s ideal for:- Reducing Signup Barriers: Users can start building workflows immediately—no credit card, no new SaaS to manage.
- Controlling the Experience: You own the automation UI and onboarding, while Zapier handles the backend.
- Driving Growth: Partners who sponsor usage see increased workflow engagement, feature adoption, and upgrades.
When to Use It
Sponsorship is a great fit when:- You’re embedding Zapier as a core feature of your product.
- You want to allow users to run automations without requiring them to pay for their own Zapier plan—while you cover task usage on their behalf.
- You’re building AI agents, integration marketplaces, or onboarding workflows powered by automation.
How It Works
Automation sponsorship is a feature that must be enabled by Zapier. To get started, please submit this form. Once enabled, you can choose between two user enrollment options:- Open Enrollment: Any user who creates a Zap through your embed will have their Zap task usage sponsored automatically.
- API-Based Enrollment: You selectively enroll users using the User Enrollment API, giving you precise control over who receives sponsored access.
- Users must have their own Zapier account. Signing up for an account is free.
- Cover a specific trigger, one or more actions, or both.
- If you sponsor the trigger of a Zap, all subsequent actions in that workflow are automatically covered.
- If you sponsor only an action, that action will be covered whenever it’s used—regardless of the trigger.