Partner program
Guide to Zapier Partner Program Benefits
Zapier offers a variety of marketing and support benefits to partners. This cheat sheet is designed to help you understand when and how you can access each of these benefits as you unlock them.
Accelerate your access to these benefits by embedding
Unlock the benefits of the Zapier Partner Program faster by embedding your integration into your product via your help docs, integration pages, or blog posts. There are two ways to do this:- If you’re in Beta, you’ll exit Beta the day after we detect a signup that originates from your embed
- If you’re already a Partner, you can access some of the benefits of the next tier faster if you meet these requirements:
- we detect a signup from an embed that originates on your site
- your integration has a Healthy or Exceptional health score
- your integration meets a minimum active user count (40 for early Silver benefits, 300 for early Gold benefits, 2,500 for early Platinum benefits)
Next steps
- Review your integration tier on the Partner Program page in the developer dashboard
- Plan benefit redemption around your integrations’ marketing calendar (and keep track of the annual usage limit of each benefit)
- Highlight your integration in your product and marketing assets with our partner embedding tools
Access to our Partner Support team
Access to integration best practices through our dedicated Support team.- How to access this benefit: Submit our contact form
- Eligible tiers: Bronze+
Complimentary Zapier account for testing integration updates
Access to a complimentary workspace with premium features, giving your integration team access to features to support the ongoing development and maintenance of your integration.| Tier | Bronze+ |
| How to redeem | Submit the form linked at the top of the “Manage Team” page for your eligible integration on the developer platform. |
| Opportunity | Use Zapier Partner Sandbox to test integration updates before promoting them to users. |
App directory listing lead generation button
A “Learn More” button (example) is added to your app’s listing in the App Directory. This way, anyone who lands on this page can directly visit your site for more information on your product.| Tier | Silver+ |
| How to redeem | Automatically redeemed for you. Customize this button with UTM parameters of your choice reaching out to our team at partners@zapier.com |
| Opportunity | Make it easy for potential users to explore your product with just one click through the “Learn More” button for enhanced lead generation. |
Community post inclusion of your integration updates
We showcase new triggers, actions, and searches added to your integration, as well as user-reported issues closed with a “Resolved” statues in a monthly Community post.| Tier | Silver+ |
| How to redeem | Automatically redeemed for you. We capture new triggers, actions, and searches added to your integration, as well as user-reported issues closed with a “Resolved” status, and include them in a Community post. |
| Opportunity | Actively requests feedback from our mutual users on these updates, fostering direct engagement with users and enhancing the overall user experience. |
| Best used | Don’t miss a chance to promote these updates with your users, and engage with users by responding to their comments. |
Featured Integration in the App Directory
Boost your integration’s exposure through a feature placement in our app directory (example).| Tier | Silver+ |
| How to redeem | Select a 1-week period where you anticipate high customer engagement and email partners@zapier.com requesting to redeem. |
| Opportunity | Users are more likely to discover your integration when they’re viewing your integration’s category in our app directory. |
| Frequency | Once every 365 days (rolling) |
Spotlight in the weekly Zapier blog email newsletter
Showcase your integration to 20,000 engaged Zapier users.| Tier | Silver+ |
| How to redeem | Email us at partners@zapier.com stating your interest in redeeming this perk. |
| Best used | Extend the spotlight on LinkedIn by posting a screenshot of your banner, and be sure to tag @Zapier — we’ll amplify it! |
| Frequency | Once every 365 days (rolling) |
Blog feature of your integration updates
We highlight new triggers, actions, and searches added to your integration in a monthly blog post (shared with a large Zapier audience).| Tier | Gold+ |
| How to redeem | Automatically redeemed for you. We capture new triggers and actions added to your integration and promote them in the blog post. |
| Opportunity | If you add a feature to an existing trigger or action that you think customers will love, send us an email. |
| Best used | Don’t miss a chance to promote these updates with your users by linking this announcement to a post on your networks. |
Prioritized marketing inclusion
Get ahead with early access to Zapier-initiated co-marketing campaigns, giving your integration more exposure and engagement opportunities.| Tier | Platinum |
| How to redeem | Automatically included. We’ll prioritize invites for Platinum Partners to participate in our co-marketing campaigns. |
| Opportunity | Boost your integration’s visibility and user engagement by being featured in high-impact marketing efforts. |
| Best used | Take advantage of early access to promote your integration effectively across multiple channels. |
Priority developer support
Request dedicated support for your integration and product roadmap from a Zapier Solutions Engineer. Technical troubleshooting and code review are available.| Tier | Platinum |
| How to redeem | Email partners@zapier.com to redeem this benefit. |
| Opportunity | Use this tailored benefit to approach adding new features or fixing new bugs on your integration, based on your product goals. |
1:1 integration advocacy session
Get expert 1:1 support from Zapier’s Solution Engineering or Marketing teams to optimize your integration and boost visibility.| Tier | Platinum |
| How to redeem | Email us at partners@zapier.com stating your interest in redeeming this perk. |
| Best used | Achieve more with less while keeping Zapier at the center of your automation journey. You’ll uncover niche use cases that can help deliver new features and functionalities. |
Need help? Tell us about your problem and we’ll connect you with the right resource or contact support.