Consider all the user clicks on Zap Templates surfaced in your embeds. The embed activation rate is the percentage of those Zaps that actually activated within 24 hours of creation, meaning the Zap ran at least one successful task. It measures the efefctiveness of the Zapier embeds in your product at converting user clicks on Zap Templates to Zap activations.
In your integration’s Insights, along with activation rate, see a funnel-view of users who signed up for Zapier, created Zaps, enabled Zaps, and activated Zaps from Zap Templates in your embeds.
A low activation doesn’t necessarily mean something is broken. Both your integration and embed(s) could be implemented correctly and in good health, but you could still be seeing low activation rates. Embed insights can help identify where in their journey users are hitting challenges with activating, whether it’s the Zapier sign up, Zap setup or enablement stage.
Embed insights and activation rates are strong indicators of user awareness and integration usability. If the click-to-sign-up ratio is really low, perhaps you haven’t set sufficient context and expectations where the embed is placed for users to feel confident when they land on Zapier.com. If the create-to-enabled ratio is low, users could be having trouble with authenticating or field mapping once they’re in the Zap editor creating a Zap from the template.
Need help? Tell us about your problem and we’ll connect you with the right resource or contact support.
Consider all the user clicks on Zap Templates surfaced in your embeds. The embed activation rate is the percentage of those Zaps that actually activated within 24 hours of creation, meaning the Zap ran at least one successful task. It measures the efefctiveness of the Zapier embeds in your product at converting user clicks on Zap Templates to Zap activations.
In your integration’s Insights, along with activation rate, see a funnel-view of users who signed up for Zapier, created Zaps, enabled Zaps, and activated Zaps from Zap Templates in your embeds.
A low activation doesn’t necessarily mean something is broken. Both your integration and embed(s) could be implemented correctly and in good health, but you could still be seeing low activation rates. Embed insights can help identify where in their journey users are hitting challenges with activating, whether it’s the Zapier sign up, Zap setup or enablement stage.
Embed insights and activation rates are strong indicators of user awareness and integration usability. If the click-to-sign-up ratio is really low, perhaps you haven’t set sufficient context and expectations where the embed is placed for users to feel confident when they land on Zapier.com. If the create-to-enabled ratio is low, users could be having trouble with authenticating or field mapping once they’re in the Zap editor creating a Zap from the template.
Need help? Tell us about your problem and we’ll connect you with the right resource or contact support.