Consider all of the Zaps that users try to create with your integration’s triggers, actions, or searches. The Zap activation rate is the percentage of those Zaps that actually activated within 24 hours of creation, meaning the Zap ran at least one successful task.
A low activation doesn’t necessarily mean something is broken. Maybe the user started to make a Zap, put the kettle on, forgot about what they were doing and didn’t bother ever coming back to finish what they started.
It can also highlight that certain triggers or actions are proving challenging to set up in a Zap or are erroring when run. Perhaps your trigger sample doesn’t return the custom fields the user is looking to map in the Zap or the user gets confused by unclear input fields while setting up their action; these are common reasons a user may abandon setting up their Zap.
Zap activation rates at the individual trigger and action level are a great leading indicator of performance and usability. Simplifying authentication is a vital first step. If users can’t authenticate or get their Zaps enabled and activated, they stand little chance of ongoing success.
Give users the best chance to successfully activate their Zaps by making the integration as familiar and easy-to-use as possible:
Need help? Tell us about your problem and we’ll connect you with the right resource or contact support.
Consider all of the Zaps that users try to create with your integration’s triggers, actions, or searches. The Zap activation rate is the percentage of those Zaps that actually activated within 24 hours of creation, meaning the Zap ran at least one successful task.
A low activation doesn’t necessarily mean something is broken. Maybe the user started to make a Zap, put the kettle on, forgot about what they were doing and didn’t bother ever coming back to finish what they started.
It can also highlight that certain triggers or actions are proving challenging to set up in a Zap or are erroring when run. Perhaps your trigger sample doesn’t return the custom fields the user is looking to map in the Zap or the user gets confused by unclear input fields while setting up their action; these are common reasons a user may abandon setting up their Zap.
Zap activation rates at the individual trigger and action level are a great leading indicator of performance and usability. Simplifying authentication is a vital first step. If users can’t authenticate or get their Zaps enabled and activated, they stand little chance of ongoing success.
Give users the best chance to successfully activate their Zaps by making the integration as familiar and easy-to-use as possible:
Need help? Tell us about your problem and we’ll connect you with the right resource or contact support.